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Here’s a proposition for you: there is no such thing as ‘basic’, ‘intermediate’ and ‘advanced’ users when it comes to user journeys. For user journeys, there are four types of journey which users may take. These journeys mirror anciently-recognised personality types – see http://en.wikipedia.org/wiki/Keirsey_Temperament_Sorter

Broadly speaking, the user journeys are:

  • Give me the top answer
  • Give me three answers to choose between
  • Let me work out the answer for myself
  • Give me the answer in more than one way

I have developed names for these categories, but would be interested in knowing how other people categorise their journeys their users take. Please do add a comment or get in touch if you have any thoughts on this.

Or  ‘Jungian Psychology and Usability Heuristics’.

Proposition

In the same way as the human mind is split into the ‘conscious’, ‘personal subconscious’, and ‘collective unconscious’, user experience can be split into ‘user interface’, ‘user journeys’, and ‘heuristics’. This has a couple of implications:

  • That heuristics are universal and therefore should not include site-specific elements, i.e. heuristics should exclude elements related to the user experience or the user journey.
  • That a site can fall under a number of heuristic categories: for example, as a website, as an information site, as a search engine part of the site.

Types of Heuristic

So, instead of the traditional set of 10 heuristics, there would be a global heuristic for all websites, one for the type of website, and one for the type of page.

Types of Website

This is taken from ‘Designing Web Navigation’ by Kalbach

  • Information sites
  • E-commerce sites
  • Corporate intranets
  • Community sites
  • Entertainment sites
  • Learning sites
  • Identity sites

Types of Content

These are a few off the top of my head

  • Home pages
  • Content pages
  • Forms
  • Search

Where Next

So, how would it be if instead of the traditional 10 heuristics, we could measure an individual page against:

  • Universal web heuristics
  • Site type heuristics
  • Page type heuristics

I attended the last UXCampLondon, which was hosted at LBi in London and also sponsored by whatusersdo (who I was hoping to meet). I presented on “A Jung Person’s Guide to User Experience: Archetypes and Personality Types”. I’m not sure the title gave the session justice, so I’ll change it for next time. Reports on these coming soon, but for now, a report on the sessions I attended.

UX Must Die

Apart from the great title, I am always interested in challenges. That’s why on Amazon I always read the bad reviews first. They often recommend even better books and authors. In this session, we discussed threats to UX professionals, opportunities for us, and what the hell our job title should be. I think the conclusion was that we will move into a more educative role, and our jobs our too diverse for a single job title. Although I sometimes wonder why we don’t just call ourselves Business Analysts.

Agile & UX

A fantastic talk, as I know a little about Agile, and feel this is something which I would benefit from knowing more about. In fact, I tried to be a little more agile earlier today. I can imagine it hard to fit user tests in Agile, because when you’re testing one iteration, the developers are already working on the next. So we perhaps need to rethink both how we conduct user tests and how agile is organised.

Wireframes with InDesign

I’m not expecting to produce wireframes with InDesign. Unless you work with designers who are using this, then there doesn’t seem much point. Of course, the industry standard now seems to be Axure. I use Visio mostly, but I thought the presentation might offer some insights on how to use it. He talked about being able to include files within files and how useful that is. That seemed to be the main benefit. I would use layers in Visio to achieve the same effect.

Animated Wireframes

My favourite talk of the weekend. It took me a while to get what he was about. It seemed utterly pointless and futile. Then when the wireframe was created, it was an object of immense beauty. So obvious, that I can’t believe we didn’t think of it before. Some web pages are process driven, and a series of paper wireframes or PowerPoint slides just doesn’t give it justice. We had a project last year where the wireframe was just way to slick. This quick and dirty method would have been absolutely perfect. This is something which I am definitely going to set up. The only problem was that his software was Mac based…

When Is Bad Usability Good For Business

It was a close call between attending this and another session on persuasion. How much of the issues were usability and how much the personal experience of the presenter, I’m not sure. However, we had an interesting discussion, and for sure, some bad websites are bad to add to their credibility.

UX & Split Testing

This is something I would like to get into more. The difference between A/B testing and MVT testing: the former comes at the start of the project when choosing a general design; the latter after launch when refining it. The risk of doing something on a live site which can really mess things up.

Summary

So, there you go, another excellent BarCamp type event. Highlights were definitely Animated User Testing and Split Testing. Not to mention meeting so many great people and having a blast. Suggestions for improvements? Get enough sponsors to provide food. Don’t start late just because people can’t get there on time. Don’t kill the last session just because there aren’t enough sessions booked, don’t have too many rooms for the number of people attending (one if not two rooms could have been removed from the plan). Apparently, a number of people turn up, so maybe instead of asking people to say if they can’t come, ask people to confirm that they can come.

Thanks

Just want to say a big big thank you to LBi and whatusersdo for organising the event. I really hope you do it again soon.

UXCampNorth?

Hey, how about a UXCampNorth? Get in touch if you want to help me organise one.

Went the the Northern User Experience meeting last Monday.We discusses Ambient Findability by Morville – who’s a bit of an IA (Information Architecture) guru for co-writing the seminal work, ‘Information Architecture for the World Wide Web’. It’s a couple of years since I read the book, but I do remember finding the book rather academic in nature and of it being more about ‘locatability’ than ‘findability’. However, it did spark off some interesting discussion, and I did learn some useful things. For example, I found out about the Dunning-Kruger effect, but more in terms of the way we get the results we expect to see (which I believe Einstin also had theries on). For example, if I believe that there is such as thing as ‘Norweigian Folk Metal’, then I am likely to find evidence that supports it. If I believe that there is no such thing, then I am likely to find evidence for that.

I really don’t like the idea of being found, and I wonder whether this taps into an evolutionary psychology fear of giving away location in case of being found by predators. There were mentions of a couple of other potential reading material sources: ‘The Accidental Leader’, and ‘Howard Rheingold’. Anyone familiar with these?

eco kettleJust got back from BarCamp NorthEast 3. I’ll assume that you either know about it. If not, you can read up about the event at barcampnortheast.com, or about BarCamps at barcamp.org.

The Sessions

Okay, in no particular order – just whatever order I remember them in (not including the one I did – see below):

  • Making ethical cola http://sparror.cubecinema.com/cube/cola/ - tastes pretty damn good
  • Discussion on dashboards – I like the idea of a console widget with status of current projects etc.
  • The Eccentric City – the world’s first dedicated eccentric newspaper – see http://www.eccentriccity.co.uk/
  • Session on bad interviews (hope we shared some useful ideas on what intereviews are looking for)
  • A couple of sessions on freelancing
  • JQuery (I really am going to use it me)
  • Frameworks (ditto – if I get back into creating apps)
  • Emotion recognition (very interested in the mechanics of it)
  • PowerPoint Karaoke (using slideshare)  – next time i’d like to have a go
  • About the life science centre (see www.life.org.uk) – what a find – I will definitely be going (and about the Kielder observatory)
  • Accessibility problem  solving (live session)

What I presented on

I presented on ‘a short history of navigation. Someone asked me why I was interested in this. It’s because I’m a pedant. I hate it when the links are wrong and don’t work properly. That’s what makes me a good information architect. I’m interested in evolutionary psychology, because we’re using senses evolved over millions of years and need to design websites that align with how people have evolved – it is unrealistic to expect people to adapt to websites, and I see all the time in user tests how people struggle when we don’t get websites right. So I showed some slides of some of my favourite navigation concepts, including ancient historical wayfinding, animal behaviour (including how bees find nectar), urban signage and some humour.

I’m really glad I did the presentation, because it reconnected me with my passion, and I’m thinking more about navigation. I feel that web navigation could be better. I love the simplicity of SatNavs, iPods etc, and will create a new way of navigating which make life so much easier for users.

Favourite Bits

Final Thoughts

See http://www.uie.com/brainsparks/2006/03/30/the-one-minute-test/

The Big Idea

Mr Horrible’s Sing Along Blog – okay, not really a big idea – but I will definitely be getting a copy. Really, the big idea is to make navigation on the web easier for everyone

The Big Surprise

The fact that wifi wasn’t working too good actually encouraged people to interract more – I was going to do a presentation on ‘usability question time’ but couldn’t get wifi working on my machine or through my mobile. Which leads me nicely to…

The Big Question

What non-IT sessions could I do at my next BarCamp? On the way back, I’ve had a couple of ideas, such as how to get inspiration during a creative block – or communication tips - or whatever I’m intersted in at the time. I’d like to do a session that involves looking at sites live (like the Accessibility session yesterday) – and one that involves just chatting (like the last session today on dashboards).

Watched a late night program last night about facebook and the impact it’s having on society. Let’s start with a word about friends.

Some people say that facebook devalues the meaning of the word friend. I prefer to think that the word friend has been redefined. Friend now means ‘passing acquaintance’. and what we used to call friends are now called ‘real friends’ or ‘close friends’ or ‘old friends or whatever.

Facebook really is a double-edged sword. Time spent with distractions rather than actually meeting people. And has it really made a difference. I think it’s right that facebook helped Obama’s campaign, but I suspect Obama would have beaten McCain anyway. However, he might not have beaten the Clinton political machine.

And what of Rage Against The Machine. They would certainly not have been Christmas No. 1 without the facebook campaign. However, Cowell wouldn’t have had the number one for the last few years without the same technological developments that allowed facebook to operate. So facebook is fixing a problem created by the technology which facebook uses.

And facebook is in the news again today. http://news.bbc.co.uk/1/hi/england/london/8552740.stm. As they say in Vietnam – “if you open the window, it lets in the dirt.” On the whole communication has got to be good. So much oppression in the past was caused because people didn’t know what was happening. That’s oppresive regimes work so hard to censor.

So, what difference has facebook made to my life? That’s very hard to say. I’ll think about that some more. However – my best friend doesn’t have a facebook account. Maybe I’ll phone her up tomorrow. When I first knew her, I’d write a long letter every month or so. Now I struggle to write an email any longer than a facebook status update. But we’re still in touch, get on great when we meet – although last time we met up, I spent the whole time getting her iTunes working.

Just one more thought before I sign off for this post: dislike is a bad idea – it will lead to bullying. Oppose it.

Is facebook a good use of your time?

At last! I have been trying for ages to reduce the size of a Captivate 3 file (the cp file, not the swf file). I have savings, file and close, deleting, importing to a new file. Everything. Nothing but nothing worked. I created loads of slides I didn’t need, and when I delete them, the file size just won’t reduce. Even if I import just one slide from the original into a blank project, the new project is bloated to the full file size.

I finally found a post which answered me question on how to reduce the size of a Captivate file. I can’t believe how simple it is – but yes, it works! Now I can get on with my project at a reasonable pace!

Relief…

was fantastic – i will be writing some posts about it soon – checkin again in early December to read!

Dean Vipond gave an entertaining and interesting talk at Future of Web Design, Leeds last Wednesday. He was looking at ways in which a website can have personality and how that helps to make the user feel engaged. Perhaps the ****ing amazon example he gave would require some thought, but I did notice one myself recently. On Google, there is an ‘I’m Feeling Lucky’ button. Of course, most usability peeople might say the button should explain what it does. According to the Google website, this button “automatically takes you to the first web page returned for your query.” So the button, it it was literal, would say ‘top ranked page.’ But I think the slightly less formal wording works well in this content.

It made me wonder if there are other sites which should be slightly less formal but aren’t. But it’s a risky business. There’s a thin line between being friendly and being pretentious. Imagine an online bank which, instead of saying, “your bank accounts” said “hiya chuck, do u wanna see how much dosh you’ve got left (& panic if ur out of cash lol).” It’s really not going to work. But I do think we could make the language of the web a little less dry.

Of course, language which is less dry needs to be plain English if anyone is going to access your site who is not local or a native speaker. For example, I’m from Manchester and I can say “Manchester is dead good” meaning “Manchester is very good”. If you didn’t know that dead means very, you might look it up and would still have no clue unless you knew to look in a Mancunian dictionary, and even then you’d find out that dead can also mean ‘finished’, as in, “is that drink dead?”

So, I was really pleased at Dean’s presentation. A great reminder that language doesn’t have to be too literal, we can add a little warmth and humanity. More so if the website is personalised. For example, a label called ‘Show Calculator Tool’ may be strictly correct, because if I press the button, the calculator button does indeed display. However, the more human ‘Show Me How Much I Can Save&rsquo, although it doesn’t strictly describe what happens, explains the button more clearly, because it describes the purpose of the tool so I can get what it’s about without having to open it up.

Of course, all this requires a huge amount of time and effort, and when planning projects, this needs to be considered. I do think that a lot of usability problems could be solved with clearer labelling, whereas most people’s response when users don’t understand a form is to add more and more explanatory text until the website becomes a mass of confusion. Less is more, as long as the label is appropriate. And thinking in terms of personality can really help this process.

Browser Styles

There are a number of approaches that users can make to browsing through a site. There is a metaphor for real life.

Let’s say I want to buy a lawn mower. There are four approaches to this:

  1. I’ve really got better things to do with my life than waste time choosing lawn mowers. I trust the person in the shop, so I’ll just take their advice.
  2. I like to feel I make the decisions, so if the person in the shop tells me about just three of the lawn mowers, I’ll choose the best one for me.
  3. I like to make sure that I get exactly the right lawn mower, so I’ll listen to the advice of the person in the shop, and I’ll look in the brochures as well. If the one I find in the brochure matches the one I’m recommended in the shop, then I’m happy to go ahead.
  4. I really don’t need the advice of the person in the shop. Just give me the brochures and I’ll work out for myself which is the best one.

There is a correlation between these types and the Kiersey Temperament Sorter.

What are the user journey strategies that your users take?

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