Here’s a proposition for you: there is no such thing as ‘basic’, ‘intermediate’ and ‘advanced’ users when it comes to user journeys. For user journeys, there are four types of journey which users may take. These journeys mirror anciently-recognised personality types – see http://en.wikipedia.org/wiki/Keirsey_Temperament_Sorter
Broadly speaking, the user journeys are:
- Give me the top answer
- Give me three answers to choose between
- Let me work out the answer for myself
- Give me the answer in more than one way
I have developed names for these categories, but would be interested in knowing how other people categorise their journeys their users take. Please do add a comment or get in touch if you have any thoughts on this.
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