Went the the Northern User Experience meeting last Monday.We discusses Ambient Findability by Morville – who’s a bit of an IA (Information Architecture) guru for co-writing the seminal work, ‘Information Architecture for the World Wide Web’. It’s a couple of years since I read the book, but I do remember finding the book rather academic in nature and of it being more about ‘locatability’ than ‘findability’. However, it did spark off some interesting discussion, and I did learn some useful things. For example, I found out about the Dunning-Kruger effect, but more in terms of the way we get the results we expect to see (which I believe Einstin also had theries on). For example, if I believe that there is such as thing as ‘Norweigian Folk Metal’, then I am likely to find evidence that supports it. If I believe that there is no such thing, then I am likely to find evidence for that.

I really don’t like the idea of being found, and I wonder whether this taps into an evolutionary psychology fear of giving away location in case of being found by predators. There were mentions of a couple of other potential reading material sources: ‘The Accidental Leader’, and ‘Howard Rheingold’. Anyone familiar with these?