http://news.bbc.co.uk/1/hi/technology/7646579.stm

I checked out the site using HideMyAss, as it’s available in the US, but not here in the UK until 20 November. Its target audience is my age range (35 to 55) and they don’t care about 20 year-olds, which is refreshing. So does it work? Well, I daresay they’re not really aiming at techies like myself, but I typed in usability blog to see what came up. On the right column, there are related searches. That caught my eye. In the list were: Definition of Usability, Usability Testing, Web Usability, Define Usability Testing, Usability Factors, Web Design Usability, Why Is Usability Important, Human Computer Interaction, Hci, Heuristic Evaluation, Accessibility, Jakob Nielsen. From an information architecture point of view, this could encourage people to think more about related searches to improve the findability of content. Not only that, but this could be a quick and dirty (and cheap) keyword generator. I’d be interested to know who uses ask and why. I don’t know anyone who does, buy that could either be the circles I move in, or maybe it’s something people only do in the privacy of their own home. Write and share your comments.