It’s great to see that information architecture is becoming more present. In a survey last week by Netskills to see what training people want, information architecture was listed as one of the suggestions. And Oxford University advertised a post recently which included information architecture, although it was just for the student portal, so not the institutional level architecture which I am more interested in. This leads me to believe that the word information architecture is sometimes used when people are struggling with their web presence, but can’t really put their finger on the problem. I sometimes wonder if we’d be better off calling ourselves ‘institutional findability architects’. At least then, people might have a better idea of what we actually do.